This page serves as a repository for Black-owned fitness brands and businesses. This directory is a labor of love.
Please note that this list is not an endorsement of any particular brand (unless noted). This list is a resource for consumers looking to purchase from Black-owned businesses. If you’d like to submit your business, please provide your information via the form at the bottom of this page.
Last updated November 29, 2025.
Black-Owned Fitness Brand and Business Categories
Click the categories below to jump to that section.
- Activewear
- Boutique Fitness Studios
- Electronics/Technology
- Fitness Equipment
- Yoga Mats
- Fitness Formats
- General Wellness/Mental Health
- Hair Care for Active Lifestyles
- Nutrition (including hydration, recovery, and supplements)
- Personal Care
- Physical Therapists
- Running Gear (including accessories, shoes, and running stores)
- Technology
Black-Owned Activewear Brands
- Actively Black – Premium athleisure and sports apparel
- Ascot Manor – Ascot Manor is a socially conscious tennis apparel brand and a club of extraordinary individuals who believe no child should be stripped of their tennis dreams due to their socioeconomic status.
- Black Woman on a Mission – Helping Black Women live more positive, productive, and purpose-driven lives. (This Black woman-owned brand also sells grippy socks for Pilates and barre!)
- Chloe and Maud – Internationally recognized tap dancers and graduates of Columbia University, Emmy Award-nominated sisters Chloé and Maud Arnold are a choreographing and producing duo. Their work has taken them worldwide to over 30 countries, allowing them to create opportunities to elevate and celebrate the Art of Tap Dancing through Film, TV, and live events.
- Farever Art – I created an athleisure wear clothing line. This line transforms positive, energetic paintings and designs into wearable art.
- Fashionista Yogi – Fashionista Yogi is an activewear lifestyle brand that provides sexy, comfortable, fashion-forward, versatile activewear apparel, empowering you to live UNAPOLOGETIC AF despite conditions.
- The Fit In – The brands we carry are Black, Indigenous, and People of Color (BIPOC) owned brands, as well as brands from allies of our community who truly believe in doing the work in supporting our health. While there is currently a limited number of BIPOC-owned health-related brands (and we look forward to being part of the growth), we evaluate and hold our allies accountable. (This brand also carries Pilates socks by a Black-owned business!)
- Fitness Snob – Ever been on the hunt for the perfect gym look, only to find that something was missing? That final touch, the pièce de résistance, was often overlooked: the crew socks. As a lifelong fitness enthusiast with a passion for fashion, I noticed this gap in the market. While fitness apparel brands were popping up everywhere, none seemed to understand the importance of the perfect crew sock in completing a killer workout look. That’s when Fitness Snob was born.
- FOOTZ SOX – As a plus-size woman who began her Pilates journey, I understand the importance of feeling supported and confident. Our luxury grip socks, available in vibrant, beautiful colors, are Pilates instructor-tested to ensure they provide the perfect blend of comfort, stability, and support during Pilates, Lagree, or even as a replacement for house shoes.
- Free Me Fitness Apparel – Free Me Fitness has custom activewear apparel for men and women. We have everything from comfortable women’s leggings to men’s tank tops.
- Full Court – Full Court is an independent activewear brand launched in 2014 by Marguerite Wade. Full Court began as a tennis-based line and an alternative to a lackluster selection of women’s gear.
- Impano Sports Apparel – Impano Sports Apparel LLC is not just a brand; it is a symbol of empowerment, inspiration, and community. Our journey began with a simple mission: to provide high-quality sportswear that represents independence and accomplishment.
- Just Lift – Just Lift is a fitness apparel brand and online retailer based in the United States, supported worldwide by millions of highly engaged social media followers and customers. Created in 2012 by Simeon Panda, Just Lift has grown from a social media hashtag ethos into a growing, respected fitness apparel and training accessories brand.
- Oya – From her own experiences as a woman, athlete, a former Nike employee, and an inclusive product designer, she knew that leggings were not designed with a woman’s health in mind. And BOOM, the concept for Oya was born.
- Platinum Abundance – At Platinum Abundance, we believe that fitness is not just about how you look—it’s about how you feel. It’s about embracing every phase of your journey, pushing forward through the highs, the lows, and everything in between.
- Roam Loud – A premium brand of activewear and athleisure apparel.
- Riot Swim – Founded in 2016 by Monti Landers, Riot Swim aims to be equal parts sexy & flattering. RIOT is beloved for its luxe meets minimalist vibe.
- Sankofa Athletic Apparel – Purposeful drip designed with a powerful meaning and purpose!
- Slightly Bougie – Grippy socks for pilates and barre from a Black-owned brand! Slightly Bougie Socks are designed with a padded grip texture & thoughtful craftsmanship, ensuring both comfort and performance.
- Solely Fit – Solely Fit intends to capture the beautiful narrative of a woman’s body and the core of who she is while empowering her to be all that she is inherently destined to be.
- VCB Fit – VCB FIT is an activewear brand by Veronica Campbell Brown, an Olympic champion. Veronica’s passion for motivating women to maintain healthy and active lives and her fascination with health and fitness were the fuels that lit the fire leading to the birth of VCB FIT.
- Vertical Activewear – As an entrepreneur, the things that move me are deeply rooted in how to make this world a better place. So I asked myself, what if we could do fashion differently? When I started this brand, it was important to me to make it easier to look good, feel good, and do good.
- VizFit Apparel – Fitness gear designed by NYC fitness trainer Gerren Liles.
- Yema Fit – YEMA, inspired by East African lineage and Bay Area’s urban streetwear, is a high-end clothing brand located in Tiburon, CA. The brand weaves history, culture, tradition, and diversity with high-quality garments.
Black-Owned Boutique Fitness Studios
- BOOMBOX Boxing (DC)- BOOMBOX was founded on a love for music, boxing, and community. Our mission is to empower and inspire while making the health benefits of boxing-inspired training accessible to all.
- Bright & Salted Yoga Studios (Previously in LA, coming to the DC Metro Area) – Come be the strongest version of yourself in our bright, warm, and modern studio! Travel light, because we provide you with everything you’ll need to get moving.
- CYCLED! Studios (MD) – At CYCLED!, we ride to the invigorating beats of the latest pop, hip-hop, reggae, and house music. Each class offers a fat-blasting, full-body workout through forty-five minutes of intense cardio. We also offer small group yoga sculpt and barre classes. Editor’s Note: Back when I lived in Downtown Silver Spring, I used to take classes at this studio, and I *loved* those classes! Here’s a post about the barre classes at CYCLED!
- Gloveworx (NY and Los Angeles, CA) – Gloveworx is a state-of-the-art boxing studio and athletic performance facility that combines boxing training with strength and conditioning in an enthusiastic team environment. From high-energy group training to personalized one-on-one sessions, we have boxing workouts for everyone. Throughout all of our sessions, there are never more than five people working with one coach, ensuring that all of our contenders receive the personal attention they deserve. Whatever your goals may be, you’ll train like an athlete—gaining formidable strength, a clear mind, and the ability to box like a pro.
- Harlem Cycle (NY) – Harlem’s first boutique cycling gym. Gloveworx is a state-of-the-art boxing studio and athletic performance facility that combines boxing training with strength and conditioning in an enthusiastic team environment. From high-energy group training to personalized one-on-one sessions, we have boxing workouts for everyone.
- Love Yoga Studio (MD) – Love Yoga encourages the practice of yoga and mindfulness by safely teaching our students in a non-intimidating and warm environment. We offer a wide array of drop-in classes, class series, workshops, trainings, camps, retreats, and community programs.
- Mind-Body Unlimited (DC) – Karla Brooks is a native Washingtonian. She graduated from Duke Ellington School of the Arts, where she majored in classical ballet. She danced professionally for over a decade with various ballet companies throughout the United States. Karla was introduced to the Pilates discipline during her dance career. She has over 20 years of personal Pilates practice and teaching experience.
- POSH Cycling and Fitness – POSH® Cycling and Fitness is the first Official Spinning Facility and fitness studio in College Park, MD, and Prince George’s County. Posh offers new and exciting classes like Spinning®, Yoga, Boxing, Zumba®, Pilates, Kettlebell, Bounce, Strong 30, Kickboxing, Belly Dancing, Virtual classes, and much more! Seasoned certified fitness instructors teach all of our classes.
- Sankofa Yoga Center (MD) – In July 2019, my husband, Marcus, and I opened Sankofa Yoga and Wellness Center, seeking to create more spaces to foster community, relationships, healing, and wellness. In November 2020, we opened Sankofa Health Center to further its cause and foster inclusivity and diversity in community health.
- SWEAT DC (DC and Baltimore, MD) – We believe fitness should be fun, inclusive, challenging, and inspirational. SWEAT was founded on the “come as you are” principle. We aren’t here to judge, we are here to inspire! We combine dope music, club lighting, top-notch coaching, and science-backed strength workouts with a supportive community geared to help you become confident in your skin. We make you stronger, healthier, and happier from the inside out.
- Tone House (NY) – Tone House® is the first-ever extreme, athletic-based team training facility aimed at unleashing the inner athlete in everyone. We believe that every individual has the capacity to be like the athletes they admire and to train like them.
- TRILLFIT (Boston, MA and Brooklyn, NY) – TRILLFIT is an award-winning, black woman-owned wellness brand on a mission to decolonize the wellness industry and promote front-row freedom and radical self-love.
- WeFitDC (DC) – Wellness is so much more than just working out — it’s a way of life. At WeFitDC, a multifaceted wellness hotspot with an emphasis on whole-body health and community wellness, you’re invited to experience the empowerment that comes along with accessing the healthiest version of yourself.
Black-Owned Electronics/Technology Companies
- POWERHANDZ – POWERHANDZ is a global athletic training and rehabilitation product tech platform transforming the way athletes and patients improve human performance through the combined use of smart sports products, technology, and services for the lifecycle of an athlete.
- Sworkit Health – Sworkit provides the support and motivation people need to reach their wellness goals and take control of their health — anytime, anywhere, at any age, any experience level.
- Total Massage Gun – A deep muscle treatment, unlike anything you’ve ever felt. Feel better, move better, and recover faster with the quietest, most percussive therapy device in the world.
Black-Owned Fitness Equipment Companies
- Gainz Sports Gear – An elite and unique manufacturer of overall fitness, powerlifting, and CrossFit equipment, including wrist wraps, resistance bands, and knee sleeves. They also have a line of HBCU apparel!
- Kettlebell Kings – Kettlebell Kings is an online retailer of kettlebells, workout plans, and other fitness accessories. We are committed to providing our customers with the highest quality products and services at the best possible prices. We were founded in 2012 by three friends in Austin, Texas. From the beginning, the mission was to make kettlebell training accessible to everyone. Today, we ship our products to customers all over the world.
- Resistance 360 – Our patented resistance trainer allows you to train while having a full 360 degrees of rotation. This means applying dynamic resistance to an unlimited sphere of movement, maximizing your training regimen, and strengthening your game where you need it most.
Black-Owned Yoga Mat/Prop Companies
- Bright & Salted – Transport your mind and transform your movement the moment you step onto our premium, luxury yoga mats. Eco-friendly, vegan, and smooth to the touch, Bright & Salted Yoga Mats will support you with the ultimate grip and stability; elevating your practice to new levels.
- Toned by BaggedEm – This Black-woman-owned business sells yoga mats and gym bags.
- Zentric Flo – These Cork mats are an Eco-friendly alternative to your normal yoga mat. It has no PVC or Harsh Chemicals. It’s made from Cork Oak and Natural Rubber.
Fitness Formats
- Curvy Fit Fitness– Curvy Fit Fitness is a body-positive fitness community united through health and wellness regardless of size, age, and fitness ability. We make it possible to explore various ways to move your body in a safe, inclusive space.
General Wellness/Mental Health
- Be Rooted – Jasmin Foster founded Be Rooted to create a space for women of color to see themselves in a place they hadn’t been. Weaving culture into every design and message, Be Rooted inspires customers to explore their inner muse and celebrate themselves. We want our customers to know, you are seen and you belong here.
- The Brooklyn Wellness Club (NY) – As co-founder of the first Black woman-owned body-positive yoga studio in the country, I’m excited to EXPAND my vision for The Brooklyn Wellness Club to INCLUDE all things wellness, creativity, & community!
- HealHaus (Brooklyn, NY) – At HealHaus, we’ve combined diverse healing modalities and practitioners under one roof to provide people with an inclusive space focused on holistic health and wellness. We are committed to building a community that is dedicated to changing the stigma attached to healing.
- Inner Workout – Inner Workout started with a question that came to our founder on a yoga mat: What if we could help people build the skill of self-care?
- STRETCH 22 (Seattle and Bellevue, WA) – Our series of assisted active stretching techniques, proprioceptive neuromuscular facilitation (PNF), and proprietary VibraStretch™ techniques provide a superior foundation for health and wellness.
Hair Care for Active Lifestyles
- Gymwrap – Gymwrap is a fitness sweatband developed with EvapoTECH™, a patented revolutionary process that provides maximum sweat absorption through a unique blend of fabrics, which allows heat to escape while letting cool air in.
- Hairbrella – Imagine a world where forecast fear is replaced by fierce confidence. A world where women are free to conquer the day without the possibility of scattered showers. A world where raindrops on the proverbial glass ceiling don’t deter us from shattering it.
- SOUL CAP – We’re on a mission to make ‘swim for all’, bringing inclusivity and accessibility to the sport we love. It’s about building confidence in the water, breaking down social barriers, and speaking up for every swimmer and learner who wants to achieve more. We’re changing the narrative on a life-saving skill that brings so much joy to so many people – and creating a place for every person who wants to get involved.
Nutrition
- Become Nutrition – The line is formulated with the highest quality, hand-picked ingredients – each designed with a specific purpose to yield real, measurable results.
- iON Performance – Natural body care for preparation and recovery from intense training, including body soaks, muscle rubs, and muscle sprays.
Personal Care
- Hustle Clean – What began as a body wipe to get us from practice to class on time became a mission to motivate the masses. Enter Hustle Clean, a self-care movement at the intersection of hustle and hygiene.
Physical Therapists
- Fit Club (NY) – Fit Club was founded in 2015 by Dr. Kellen Scantlebury. His mission was to create the ultimate human performance facility in NYC. Check out this Sweat Fearlessly interview with Dr. Scantlebury.
Running Gear
- RunMitts – This brand sells innovative running mittens as well as face masks. Listen to this Sweat Fearlessly Podcast interview with the creator and owner of RunMitts, Susan Clayton! (More info here.)
- Enda – Enda means “Go!” in Kiswahili, a language spoken in Eastern and Central Africa. We are Africa’s first performance footwear brand.
- NOBULL – NOBULL is a footwear, apparel, and accessory brand for people who train hard and don’t believe in excuses. Our global team is comprised of talented entrepreneurs, passionate industry professionals, and hardworking creatives from a variety of backgrounds.