There’s been quite a bit of buzz lately about the collision of the worlds of technology and fitness. For example, this week, Under Armour purchased MapMyFitness (an awesome app I started drafting a review of weeks ago). This opens up the door for other fitness brands to begin merging and/or collaborating with tech companies that manage the…

There’s been quite a bit of buzz lately about the collision of the worlds of technology and fitness. For example, this week, Under Armour purchased MapMyFitness (an awesome app I started drafting a review of weeks ago). This opens up the door for other fitness brands to begin merging and/or collaborating with tech companies that manage the…